It’s incredibly easy to get excited by “the next big…” marketing strategy, product, tool, method.
To be frank, I often get caught up in drinking the Kool-Aid too!
The past 6 years of my industry have looked like:
- 2011: Joint Venture Webinars
- 2013: Doing a product launch
You may be in a different business than me (I own a VA matchmaking service, and also an info-consulting business), so the details may be different for you, but nearly every industry goes through a cycle of hyped-up “you gotta do this!” stages.
A few leading-edge thinkers (e.g. Perry Marshall pioneering Google Adwords in early 2000s) see the opportunity ahead of the curve, get great results, start talking about it, then – before you know it – tons of new armchair-quarterback “experts” flood into the field, their tears of joy and salvation flooding your email inbox and Facebook feed.
We can resist it for awhile, but when we start hearing about it again and again, in tons of different places – the events we go to, the chats we have with biz-friends, the email lists we’re on – at some point our steely resolve starts to crack and we start asking the most dangerous question in all of Entrepreneurship…
“AM I MISSING OUT?”
With no north star to guide our vessel, we get thrashed around by the high seas of online gurus, paddling furiously from left to right with the winds of trend. We spend unbelievable efforts (and money) dashing from left to right to left to right. Once in awhile, we take a step back to assess life. Too often we’re disappointed when we’ve made insufficient progress in the only direction which truly matters: FORWARD.
At this year’s 8020 Summit, you’ll learn how to identify YOUR North Star and know exactly what direction to paddle. You’ll use one of the most ancient tools of all – numbers – to take a look at the countless different seeds you’ve sewn, and to identify which of the saplings are most likely to be THE magic tree to invest your precious resources for maximum result.
No more thrashing left and right. It’s time to move FORWARD.